Primary indicators include:
- Daily Active Users (DAU) and Monthly Active Users (MAU): To track user base growth and retention trends over time.
- Average Session Duration: To measure engagement depth and the appeal of game content.
- Conversion Rate: The percentage of users completing onboarding and making their first deposit, indicating the effectiveness of UX and incentives.
- Customer Lifetime Value (CLTV): To assess long-term profitability across user segments.
- Churn Rate: To identify and address causes of player drop-off.
- Net Promoter Score (NPS): To gauge player satisfaction and likelihood of referral.
These metrics will be monitored continuously and integrated into iterative development cycles, ensuring that product enhancements are data-driven and aligned with stakeholder goals.
Conclusion
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